Mon, Jul 07 2008
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Published April 08, 2008 12:06 pm - For more than 20 years, Charlotte McClure said, the company for which she works has tuned in to customers’ needs. Joplin has had a cable television company since 1967, and that company has been Cable One since 1987. Community service part of vision for Cable One Editor’s note: This is part of a series on the 2008 BKD Small Business of the Year finalists. Winners will be named during the Joplin Area Chamber of Commerce annual banquet on April 24 at the John Q. Hammons Convention and Trade Center.
By Melissa Dunson mdunson@joplinglobe.com For more than 20 years, Charlotte McClure said, the company for which she works has tuned in to customers’ needs. Joplin has had a cable television company since 1967, and that company has been Cable One since 1987. McClure, general manager of Joplin Cable One, has been with the company for 27 years, and said she hopes it leaves a legacy of customer service and community involvement. “We’re all part of this community, both personally and professionally,” she said. Cable One’s top officials sit on boards, donate services and products to area not-for-profit groups, and provide hundreds of thousands of dollars worth of airtime for public education and community activities. Cable One donates $500,000 worth of airtime for public-service announcements. For that involvement — and its business success — Cable One is a finalist for the BKD Small Business of the Year Award in the 11-to-50-employee category. The award will be given later this month at the annual banquet of the Joplin Area Chamber of Commerce. Some of the organizations with which Cable One executives are involved are the Joplin Area Chamber of Commerce, The Bridge, Big Brothers Big Sisters, Rotary, Ronald McDonald House, United Way, Children’s Miracle Network and the Joplin Public Library. “We feel it’s our responsibility to give back,” said Jeff Denefrio, Cable One marketing manager in Joplin. “We’re a part of Joplin, and Joplin’s a part of us.” Cable One has more than 750,000 customers in 19 states with video, high-speed Internet and telephone services. The Joplin office has more than 15,000 customers in its service area of Joplin, Webb City, Carterville and the villages surrounding Joplin. McClure said the Joplin business has grown in the past few years as the local office has expanded beyond television. Joplin Cable One has 48 employees and two buildings, one on 32nd and Main streets and an advertising department at 11th Street and Illinois Avenue. The separate advertising department is a result of the company’s success in handling the advertising for other area cable companies on top of Cable One’s advertising. Keeping workers happy is part of the goal, too. 
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