Thu, Nov 26 2009
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“It’s not difficult at all,” Jones said. “It’s a simple coaxial cable you’re dealing with.”
n Viewers who subscribe to cable or the Dish Network services are already prepared, because the new signal will come through the cables. “Those viewers do not need anything,” said Jeff Denefrio, marketing manager for Cable One. “We will handle all the facets of the switch. All a viewer needs is our basic cable service.” Denefrio said that even the most basic cable service, which offers about 20 channels and costs about $20 a month, will allow a viewer to watch local stations. The Dish Network, a satellite TV service, is the only such service with rights to broadcast Joplin’s TV stations, Denefrio said. Packages including the local stations with the Dish Network start at about $30 a month, according to the company’s Web site. n Those with the money to spend on a new high-definition TV will likely find that their new sets have digital tuners inside. Those tuners will be able to receive the digital broadcasts. However, antennas will still be needed. Viewers who get sleek new flat-screen TVs and those who use converter boxes on their old TVs will be able to receive digital signals through today’s antennas. Many stores sell combination antennas that receive UHF and VHF channels. But, reception may be altered by the lay of the land, Denefrio said. “An analog signal radiates out from the tower point, like ripples in a pond,” Denefrio said. “A digital signal is a straight line, so if you’re in a low-lying area, the signal may go over the top of you.” The National Association of Broadcasters said that people with antenna questions can visit www.antennaweb.org for more information. Ready for change All five of the major local TV stations in the Joplin area — KFJX (Fox), KOAM (CBS), KODE (ABC), KOZJ (PBS) and KSNF (NBC) — will be required to broadcast in digital, according to the law. All five have worked feverishly and spent millions of dollars on the upgrade. “We are ready to go,” said Danny Thomas, president and general manager of KOAM-TV, owned by Saga Communications. Saga also owns KFJX-TV, which is affiliated with the Fox Network. Thomas said KOAM is already being broadcast on a digital channel. On Feb. 17, the KOAM signal will be transmitted from a new frequency, and KFJX will occupy KOAM’s current digital channel. Nexstar Communications, which owns KODE and KSNF, is also ready to go, said Chief Engineer Jeff Hadley. 
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