Joplin radio station Star 104.3 FM plans to relaunch today with a new focus: pop music hits.
The station will play the biggest pop hits from the 1980s through today, said Dave Bradley, program director and operations manager for AMI Media in Joplin. Weekend programming will include music video hits from that era on Saturday nights and the original music countdowns of those decades from “American Top 40” with Casey Kasem on Sunday afternoons.
“The music is pop-based, fun, energetic,” Bradley said. “It’s just going to be a much more adult-friendly, kid-friendly, energetic mix of pop.”
Local programming will include a new morning show, “Dave and Kelly in the Morning,” which will air from 6 to 9 a.m. each weekday. Much of the content will be geared toward women, Bradley said.
“She’s unedited; she’s just a ball of energy,” he said of his co-host, Kelly Musick, who runs Dance Universe in downtown Joplin. “She’s got her pulse on not only a business aspect, but the theater aspect. She touches and gets into so many things in this town.”
Musick said she was asked to be the co-host for the show partly to provide a female perspective to women listeners.
“Especially the morning show, the moms are the ones out there driving around, taking kids (to school),” she said. “One of the reasons that I was brought on is, obviously, I’m a woman, and Dave’s really excited about just letting me go. Part of that, too, is knowing the community and knowing what’s out there.”
Musick said she has no radio experience, but she looks forward to tackling her new role as co-host.
“Today, it’s hit me, and I’m nervous-excited,” she said.
Additional personalities include J-Cruze from 11 a.m. to 3 p.m. weekdays and Austin in the Afternoon from 3 to 7 p.m. weekdays.
Bradley said the new format is a result of common complaints he has heard from listeners: that radio plays only the “good” songs repeatedly or that radio intersperses the “good” songs with music that listeners don’t prefer.
“It’s about the listener,” he said. “Why not create a station that was built by them?”
The new format will launch at 6 a.m. today, and Bradley said he hopes people will like what they hear.
“Call and request and become interactive,” he said, “because that’s what radio is all about.”
THE 104.3 FM RADIO STATION since early 2010 had been called “Laugh Out Loud Radio.” It played the routines of famous comedians, humorous songs and fake commercials.