The Joplin Globe, Joplin, MO

Top Stories

August 4, 2012

Wally Kennedy: JC Penney reinvents itself

There so much going on right now it’s hard to know where to begin.

Let’s start with JC Penney at Northpark Mall, which is going through yet another transformation.

A while back, new leadership at the corporate level decided to try a new pricing strategy. It didn’t go over well. For me, as a long-time JC Penney shopper, it really didn’t make much difference. I would shop at the store no matter what the pricing strategy is.

The pricing strategy involved three tiers — everyday low price, monthlong sales and best price, which was essentially clearance. That has evolved into a two-tier strategy of everyday low price and clearance.

What’s really changed is the company’s approach to branding. Nearly 700 JC Penney stores nationwide are renovating to make room for three innovative brand shops dedicated to Levi’s, The Original Arizona Jean Co. and i jeans by Buffalo. This is just in time for back-to-school shopping.

Our store has new Arizona and Levi shops upstairs for men and downstairs for women. The i jeans by Buffalo shops are still in the development phase. Eventually, two more brand shops — Liz Claiborne for women and the JC Penney shop — will be available. This is only the beginning of the remodeling.

In addition, all JC Penney salons are offering free haircuts for students in kindergarten through grade six through the end of this month. More than 160,000 free haircut appointments have been booked to date nationwide. The participation rate at the Joplin salon, so far, has been very high.

Also, Missouri’s “tax free’’ holiday for certain back-to-school purchases kicked off on Friday and continues through today at the store.

An innovative program at JC Penney will permit shoppers to give back while they shop. Customers can round up their purchases in August to the nearest whole dollar and donate the difference to select causes as part of the company’s new charitable giving program, JCP Cares. Donations in August will benefit 4-H and the Boys & Girls Clubs of America.

I’m getting this information from Matt Mueller, who was named manager of the store about a year ago. To say he’s got his hands full right now is the epitome of understatement. But, it’s also exciting to see one of the oldest retail entities in Joplin reinvent itself for a new generation of shoppers.

Text Only
Top Stories
  • r072414msw.jpg VIDEO: Carterville company expands to third generation

    What began as Ray “Mac” McCoy’s side job in his home 55 years ago has grown not only in square footage and reach, but in generations. This summer, a third generation took over the reins of MSW — Mac’s Specialty Woodwork — that now exceeds 90,000 square feet and creates custom furniture for chain restaurants coast to coast.

    July 24, 2014 2 Photos

  • r072314techcenter4.jpg Southeast Kansas schools, businesses get behind new technical center

    When Galena Superintendent Brian Smith looks at the millions of dollars of construction projects going on in his district, not to mention similar projects underway in Joplin, Carthage and elsewhere, he sees the need to train masons.

    July 24, 2014 4 Photos

  • Landfill opponents seek answers

    The Baxter Springs High School auditorium was filled with hundreds of Cherokee County residents Thursday night as Galena city officials answered questions and listened to comments regarding a proposed landfill at Riverton.

    July 24, 2014

  • Neosho athletes bring home silver

    For 19-year-old Dominque Dechant, it was the trip of a lifetime. She and three other athletes from Neosho traveled last month to Newark, New Jersey, as part of the Missouri Special Olympics girls basketball team.

    July 24, 2014

  • Hospital Shooting_Cast.jpg Doctor fired back at gunman in hospital attack

    A doctor grazed by gunfire from a patient who had entered his office in a suburban hospital’s psychiatric unit stopped him by returning fire with his own gun and injuring him, authorities said.

    July 24, 2014 1 Photo

  • 3 To Get Ready

    Three things coming your way in Friday’s Joplin Globe.

    July 24, 2014

  • APTOPIX Vatican Pope.jpg Pope meets Sudanese woman sentenced to death

    Pope Francis met privately Thursday with a Sudanese woman who refused to recant her Christian faith in the face of a death sentence, blessing the woman as she cradled her infant daughter born just weeks ago in prison.

    July 24, 2014 2 Photos

  • Box Turtle.jpg Getting reacquainted with garden dwellers

    Visitors to my garden this week find me covered in dust and dirt with bits of wood, leaves and who knows what else caught in my hair; stinky, sweaty gloves; grimy sweat pants and rivulets of dirty perspiration running down my face.

    July 24, 2014 2 Photos

  • mug_sarah-coyne-112613-c.jpg Sarah Coyne: Older kids still find joy in toys

    When she crawled under her covers, she buried her head in her pillow. Then she looked up at me and whispered, "But what if I can't stop thinking about that spider?"

    July 24, 2014 1 Photo

  • 072414_annie1.JPG Child's play: Kids comprise the cast of 'Annie Jr.'

    The kids are getting a kick out of playing adults. While most of the main characters in "Annie Jr." are orphan children, some, such as Daddy Warbucks, Miss Hannigan and President Roosevelt, are squarely past adulthood.

    July 24, 2014 1 Photo